Spribe CEO David Natroshvili on Ambitious Growth Goals and the Success of Aviator at iGB London 2025

Casino Guru News had the chance to sit down with David Natroshvili, Founder and CEO of Spribe, during iGB London 2025. In the interview, Natroshvili outlined what sets Spribe apart in the competitive iGaming space and shared the company’s ambitious goal to grow its active player base to 100 million over the next three years.

The discussion took place against the backdrop of Spribe’s ongoing legal battle in the UK, where the company is successfully challenging rival Aviator LLC over alleged copying of its flagship crash-style game, Aviator.

Natroshvili recounted how conferences have been a cornerstone of Spribe’s business development. He fondly recalled his early days, when armed with just an iPad and accompanied by a business partner, he would approach strangers and say, “Hey, my name is David, have you seen this game?” Admitting that people initially thought he was crazy, he acknowledged that not everyone welcomed his unannounced approach, with some delegates pointing out that he hadn’t booked appointments.

Despite early skepticism toward Aviator, Spribe’s flagship product, Natroshvili remains confident that conferences have been vital to the company’s and any business’s success.

He also clarified a common misconception: Spribe did not create the “crash game genre.” Instead, the company gamified and improved the user experience within the genre, making it more enjoyable. Contrary to assumptions that crash games might be “failed products,” Aviator has become a breakout success.

Natroshvili acknowledged that Aviator’s success might be difficult to replicate but highlighted other Spribe games like Trader as part of their growth plans.